Elkasa Corp. ID

Sketch

This is a picture I did which started off as a sketch I did and I then worked with it in illustrator to make it into a digital images.

Illustration Assessment Task

We recently had to complete an assignment on a style of design that we liked but had not yet had the chance to explore. I decided to look at ink illustration. I really enjoyed this and found that I loved the style. I used different kinds of paper and illustrated with various mediums such as ink, paint, conte and pencil.

We had to create pieces of work at the end which showed our style and research. I decided to create a postcard set with the theme All Things Pretty.

Here are a few of my illustrations.

Magazine Covers

We had an assessment to designs a magazine cover. the first one we were given a magazine cover to look at and then recreate it using different images. Next we had to create our very own original cover. Here are mine.

Cover 1
Cover 2

Corp. ID Assessment

For this assessment we were asked to develop corporate IDs for a fictional and a real company.

For my fictional business I came up with some different ideas. I liked the idea of a mechanics, a baby clothing line and a fitness and well being centre. I chose the fitness centre and chose the name Aqua Balance. I did a research into different fitness and gym logos and gained inspiration from this. I discovered that a lot of logos were vector images and usually of people during physical activity or shapes which created these images.

I liked this style but wanted a softer approach for a wellbeing centre.

From here a did a few sketches and then worked on the computer to make various logos. When I chose a logo I liked I then created many different business cards, letterheads, envelopes and appointment cards. I chose the logo I did because it was soft and appealing but still enforced the feel of being active and healthy. I chose the maroon as it is a colour which appeals to both female and male as well as having an earthy naturally good feel about it.






I liked this business and the image I was creating for it, however during research I kept coming across fitness and wellbeing centres and day spas which incorporated photographic images into their Corporate Identities. I really liked this style but found it hard to work it in with the illustrative style I had already developed for Aqua Balance.








After doing more research into the corporate identities for day spas I suddenly came up with Elkasa Day Spa and worked with photographic images for this one. It all fell in place quickly and really well. I am still making adjustments to the work but really love the direction it’s going in. I chose the pink as for the logo as it is soft, pretty and appealing and helped create the feel I was after. I chose to work with the image of water and pink frangipanis as these images create the feel of tranquillity and peace, which is what you usually look for in a day spa. The pink of the frangipanis also tied in well with the pink of the logo. The font I used for the logo was Helvetica Neue and the font used for the information was Futura light and Futura medium. I used these as I really like the Futura type family and use it a lot as it is appealing and simple. After working with many different types for the logo I decided on Helvetica Neue as it worked well with the over all image of the business. It is also rounded and quite soft which is the feel I wanted to give for the company.






I like how the corporate identity for Elkasa Day Spa came together. It was how I pictured it looking when I first came up with the idea. I liked how I was able to work with photographs and it all worked well, as sometimes it is hard to incorporate photos into corporate identity. I really really like the end product.