Sketch

This is a picture I did which started off as a sketch I did and I then worked with it in illustrator to make it into a digital images.

Illustration Assessment Task

We recently had to complete an assignment on a style of design that we liked but had not yet had the chance to explore. I decided to look at ink illustration. I really enjoyed this and found that I loved the style. I used different kinds of paper and illustrated with various mediums such as ink, paint, conte and pencil.

We had to create pieces of work at the end which showed our style and research. I decided to create a postcard set with the theme All Things Pretty.

Here are a few of my illustrations.

Magazine Covers

We had an assessment to designs a magazine cover. the first one we were given a magazine cover to look at and then recreate it using different images. Next we had to create our very own original cover. Here are mine.

Cover 1
Cover 2

Corp. ID Assessment

For this assessment we were asked to develop corporate IDs for a fictional and a real company.

For my fictional business I came up with some different ideas. I liked the idea of a mechanics, a baby clothing line and a fitness and well being centre. I chose the fitness centre and chose the name Aqua Balance. I did a research into different fitness and gym logos and gained inspiration from this. I discovered that a lot of logos were vector images and usually of people during physical activity or shapes which created these images.

I liked this style but wanted a softer approach for a wellbeing centre.

From here a did a few sketches and then worked on the computer to make various logos. When I chose a logo I liked I then created many different business cards, letterheads, envelopes and appointment cards. I chose the logo I did because it was soft and appealing but still enforced the feel of being active and healthy. I chose the maroon as it is a colour which appeals to both female and male as well as having an earthy naturally good feel about it.






I liked this business and the image I was creating for it, however during research I kept coming across fitness and wellbeing centres and day spas which incorporated photographic images into their Corporate Identities. I really liked this style but found it hard to work it in with the illustrative style I had already developed for Aqua Balance.








After doing more research into the corporate identities for day spas I suddenly came up with Elkasa Day Spa and worked with photographic images for this one. It all fell in place quickly and really well. I am still making adjustments to the work but really love the direction it’s going in. I chose the pink as for the logo as it is soft, pretty and appealing and helped create the feel I was after. I chose to work with the image of water and pink frangipanis as these images create the feel of tranquillity and peace, which is what you usually look for in a day spa. The pink of the frangipanis also tied in well with the pink of the logo. The font I used for the logo was Helvetica Neue and the font used for the information was Futura light and Futura medium. I used these as I really like the Futura type family and use it a lot as it is appealing and simple. After working with many different types for the logo I decided on Helvetica Neue as it worked well with the over all image of the business. It is also rounded and quite soft which is the feel I wanted to give for the company.






I like how the corporate identity for Elkasa Day Spa came together. It was how I pictured it looking when I first came up with the idea. I liked how I was able to work with photographs and it all worked well, as sometimes it is hard to incorporate photos into corporate identity. I really really like the end product.

Research fo DG Mag. comp

To start my research for this project I first made a list of things to research such as, past magazine covers, design magazines, cover lines, the target market DG magazine and the demographics of the target market, art movements and design styles.

I started my research by looking at past DG cover competition entrants as well as past covers of the magazine, from this I was able to gain a better understanding of the feel of the magazine. I took note of styles and colours used, cover lines and topics.

Below are some of the designs from the DG magazine website that I found interesting. They are a bit different I like the colours in some and the style in others.

The target market seemed to be Designers or those with an interest in design or creative hobbies or occupation, such as artists. It seemed as though the magazine would be appropriate for those aged from 16 up.

The contents of the magazine, as well as other design magazines, included things such as information on exhibitions, info on design books, work by designers, interviews, articles on art movements and issues relevant to the target market.

I also did some research on art movements and decided I liked the look of pop art and thought it would look effective on a design magazine cover. I then did further research into pop art and found out information such as the time when it was produced and most popular, artists of the movement, like Andy Warhol and Peter Blake. I looked up some images and below are a couple I liked from the websites www.ontologicalmuseum.org and www. 2thinknow.com.

I then found a Sportsgirl catalogue which had a really cool style and design so I became inspired by that and started to develop some concepts and sketches from this.

AGDA

The Australian Graphic Design Association (AGDA) was founded in 1988 and is the nation organization for profession graphic designers consisting of more then 2,600 members. The main objective was to facilitate the advancement of the graphic design profession in Australia.

AGDA aims to provide the establishment of fair and productive working relationships between graphic designers and their clients. AGDA provides designers with the information and tools to take control of their professional lives and work extensively on increasing awareness of the value and importance of the graphic design industry in business, education and culture.

The members have access to awards, exhibitions, seminars and professional development activities many of these are also available to the wider design and business communities.

AGDA operates through State councils throughout Australia. A National Council. Which is made up of State Representatives and selected national advisors, coordinates activities on a national basis.

Illustrators

I found a really good site with heaps of illustrators and designers and links to their work and sites. Some of the illustrations ones I really liked came from:

Kat Cameron(really like her work it’s cute but sometimes a little strange)

Rebecca Wetzler(Does the art work for Bloom very very pretty)
Nadia Flower
Jacqueline Bissett
Daria Jabenko
Ella Tjader
Bee Willey
Victoria Ball
Patrick Boyer.

The website www.illustrationweb.com

Some of Kat Cameron's work

Some of Rebcca Wetzler's work